The Marketing Coordinator has responsibility for supporting and fulfilling ideas and initiatives that help promote and grow the Playfair Data brand and customer base.
Essential Functions
1. Translate the vision and mission of Playfair Data into clear, creative advertising and marketing communications.
a. Execute basic website updates at playfairdata.com.
• Add new Playfair Data team member avatars and bios to Consulting page.
• Add new job descriptions and openings to Careers page.
• Using existing templates, create new pages for virtual and future in-person Tableau and visual analytics training events.
• Maintain and add new weekly blog posts to Data Tips and Tutorials page.
• Create, maintain, and refresh side-bar and pop-up ads promoting Playfair Data’s products and services.
b. Execute basic website updates at playfairdata.tv.
• Maintain links back to playfairdata.com.
• Regularly update “Playfair Data TV by the Numbers” statistics detailing the content available and number of site visits.
• Maintain and add new videos monthly to Channels page.
• Plan, promote, and facilitate regular product sales, including but not limited to an annual birthday sale and a Black Friday/Cyber Monday promotion.
c. Oversee Playfair Data and Playfair Data TV email programs and regular communications to email subscribers.
• After adding content to the web, in Mailchimp, add copy and images to existing email template, update the subject line, preview text, campaign URL, embedded links, and recipient list.
• Send test email, use test email to meticulously quality check, review and check all links and copy.
• Schedule email, keeping to the strict pre-determined schedule.
• Utilize auto-responses to clean-up email subscriber lists.
d. Maintain existing and create new social media pages (Twitter, Facebook, YouTube, Instagram, LinkedIn, etc.) for Playfair Data.
• Promote new blog posts, Playfair Data TV videos, and other content on social media channels.
• Respond to social media follower comments and questions, as appropriate.
e. Upon request, draft copy and prepare emails communicating to public and private training event attendees.
f. Oversee the development of physical, electronic and printed collateral materials, including but not limited to an executive summary, work product examples, pricing sheets, brochures, business cards, PowerPoint and other templates, promotional items and giveaways, and structures and signage to be used at conferences and Playfair Data hosted or sponsored events.
g. As needed, prepare press releases, media kits, and draft talking points for interviews or other needs as they arise.
2. Maintain robust blog at Playfair Data.
a. Coordinate a current and long-range content calendar and ensure regular posting of new blogs covering a variety of topics. Track content due dates and ensure that the Playfair Data team members have their blog copy drafted by the weekly deadline.
b. Prepare and upload blog posts to the Playfair Data website.
• Inspect and assemble all images (including all legally required permissions, if any), links, videos, data sources and other related content to be embedded in or included with the post.
• Have the post peer-reviewed by another Playfair Data colleague to check for clarity and technical accuracy.
• Check for grammar, spelling and other non-technical edits.
• Confirm author avatar and bio have added to Word Press and are visible on the blog post.
• Publish blog using WordPress, adding the appropriate tags and descriptions to maximize SEO.
c. Utilize email auto-responses to clean-up email subscriber list.
3. Maintain videos and related content hosted at Playfair Data TV.
a. Ensure that video production equipment is in good working order. Research and order new and replacement equipment as needs arise.
b. Receive raw filmed videos monthly from Playfair Data Founder and Principal.
c. Work with Director of Information Design and/or an approved vendor to edit completed videos in a timely manner. As needed, add graphic design elements, titles, and intro and outro slides to completed videos.
d. Send new videos to be transcribed, and then have transcription reviewed by another Playfair Data colleague to check for clarity and technical accuracy.
e. Upload new videos to Vimeo and the Playfair Data TV website.
• Collect and inspect all images (including all legally required permissions, if any), links, data sources and book references to be included in the related content section of the video page.
• Check for grammar, spelling and other non-technical edits.
• Upload video to Vimeo and create both a full-length version and a 60-second promotional preview.
• Add video, summary, and transcription to Word Press, adding the appropriate tags and descriptions to maximize SEO.
• Add links to any related content, including blog posts, examples from Playfair Data’s Tableau Public portfolio, and chapters from Innovative Tableau, Practical Tableau, or Tableau Desktop Pocket Reference.
f. Maintain tags for Playfair Data TV members and subscribers in Mailchimp.
g. Provide assistance in responding to online form fills and emails received from potential Playfair Data TV customers and current Playfair Data TV members.
Other functions of this job that would optimize the incumbent’s productivity and role within the company but would not be considered essential job functions as defined above.
1. Help create, document, and maintain style guidelines, brand standards and graphic directory for Playfair Data.
2. Support the graphic design needs of Playfair Data and/or its consulting clients.
3. Provide video editing and/or live audio-visual production support.
4. Help develop a compensation structure, processes, production and standards for new experts to film videos for inclusion at Playfair Data TV.
5. Develop a policy and mechanism for group sales of Playfair Data TV memberships and subscriptions, and the licensing Playfair Data TV for use by other companies.
6. Draft communications and help with other mechanisms to support the business development and consulting client relationship management needs of Playfair Data.
In addition to a base salary, there may be additional opportunity for sales commission or quarterly bonuses, should the incumbent elect to pursue one or more of the above six optional functions as part of their regular work.
Education
[ ] No specific requirements
[ ] High School diploma or equivalent
[ ] Associates degree
[X] Bachelors degree
[ ] Masters degree
[ ] PhD
[ ] Other ___________________________________
Related Work Experience
[ ] No Experience necessary / On-the-Job Training
[X] 1 year experience
[ ] 3 years experience
[ ] 5 years experience
[ ] 7 or more years experience
Would prior work experience in the same job be accepted in lieu of a degree? Yes
If so, how many years? 4 or more years
Additional knowledge, skills, abilities or work experience, if any, necessary to complete the essential functions. He/she must:
• Have experience with WordPress, Mailchimp, basic HTML, SEO, and social media platforms.
• Be reliable, responsive and conduct him/herself in a professional manner.
• Demonstrate a commitment to timeliness.
• Be a strategic thinker, adept at discovering new ways to solve problems, and interested in how people understand and communicate through data.
• Possess good written, verbal and interpersonal communication skills, and be able to interact effectively with a wide variety of personality types.
• Have excellent project-management skills, as well as be capable of working independently and prioritizing, coordinating and delivering on multiple projects with and without the pressure of externally imposed deadlines.
• Be discreet and able to maintain strict client and company confidentiality.
• Have the ability to use a computer keyboard and be able to tolerate repetitive motion and eye strain resulting from extensive utilization of computer hardware and software.
• Be able to lift at least thirty pounds, climb stairs, and stand and walk for long periods.
• Be willing and able to travel domestically for client and company meetings and events hosted across the United States.
• Have experience creating and following brand standards and user experience patterns, and a basic knowledge of email graphics, web graphics, and html.
• Experience with Adobe Premiere Pro (or other video editing software), InDesign, Illustrator, XD and Photoshop, as well as Trello or like kanban tools (i.e. JIRA, Kanbanchi, etc.), and Google Workspace products (i.e. Gmail, Google Drive, etc.) is a plus.
• Possess existing U.S. work authorization (at this time, Playfair Data is unable to provide Visa sponsorships for any position).
Client Billing
[ ] Yes [X] No
If yes, describe:
Business Development
[ ] Yes [X] No
If yes, describe:
Budget and Spending
[ ] Yes [X] No
If yes, describe:
Management
[ ] Yes [X] No
If yes, describe:
[ ] Makes decisions regarding own work that typically has limited impact on client relationships, consulting projects, public and private training events, or the strategic business decisions and finances of Playfair Data.
[ ] Utilizes available data to make basic decisions regarding own work that may have some direct impact on client relationships, consulting projects, public and private training events, or the strategic business decisions and finances of Playfair Data.
[X] Utilizes available data for decisions requiring analytical ability. Decisions have direct impact on client relationships, consulting projects, public and private training events, or the strategic business decisions and finances of Playfair Data.
[ ] Creates, researches, and analyzes data not readily available for decisions having direct impact on client relationships, consulting projects, public and private training events, and the strategic business decisions and finances of Playfair Data.
[ ] Creates, researches, and analyzes data not readily available for complex decisions having direct impact on client relationships, consulting projects, public and private training events, and the strategic business decisions and finances of Playfair Data. May have direct impact on the strategic business and personnel decisions and finances of Playfair Data.
[ ] Makes decisions of significant scope requiring advanced analytical judgment. Decisions typically impact the strategic business and personnel decisions as well as the finances, mission, vision and future of Playfair Data.
Note: This job description includes most of the duties and responsibilities for which an employee will be held accountable. As the job evolves an employee should expect to complete other duties as assigned that may not be specifically listed above.
Review/Revision Date: April 20, 2021
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