Data Visualization & Analytics

Discovery

Where Empathy Meets Innovation.

Playfair Data has backgrounds in analytics, psychology, user experience, business, and more. Our data visualization and analytics team puts this experience to use by working with stakeholders to understand their objectives and unique business needs. We find that making personal connections within organizations leads to the most valuable and innovative solutions.

Data Engineering

Under the surface, it’s science.

To create visual analytics tools that look good, perform great, and guarantee ROI, it’s critical to have a firm understanding of what data points are relevant, the grain of the data, and how the data is aggregated.

Playfair Data will use technologies such as Alteryx, SQL, and Tableau Prep Builder to create optimal data workflows that can be automated for sustained insights. We also have the expertise to apply analytical methods to make those insights statistically significant – giving you the confidence to act on findings.

Dashboard Development

Data’s “Rosetta Stone.”

Humans are not wired to read the vast amounts of data available today. Just like a foreign language, we need a translator to transform raw data into something meaningful.

Data visualization is that translator.

We believe in this so much that our name is a nod to the inventor of data visualization, William Playfair. Our promise is to make even the most complex data easy to understand, and to make the visual analytics tools we create look engaging and feel intuitive.

Distribution

Vision drives decisions.

The primary goal of everything we build is to spark positive action in your organization. To achieve this, the last step is transferring control of analyses from ourselves to stakeholders and getting insights into the hands of decision makers. We can distribute visual analytics tools with everything from local PowerPoint presentations to fully automated Tableau Cloud dashboards.