SPORTS AND ENTERTAINMENT ANALYTICS EXPERTS
Changing the game – on
and off the field – since 2009.
You’ve found the analytics experts who have driven impact across many dimensions of the sports and entertainment industry — from fan engagement and ticket pricing to sponsorship valuation and advanced player performance.
When you work with Playfair Data, you gain a holistic expert team that treats speed-to-insight and visual clarity as non-negotiables.
Here’s how we can help
Survey Analytics
Turn responses into an actionable insights by transforming raw survey data into a deeper understanding of your fans and stakeholders.
Pricing and Seat Optimization
We help organizations evaluate sports and entertainment assets across markets so every investment is optimized against real market data.
Marketing Infographics
We design compelling visual stories that engage fans, elevate your brand, and give your marketing team content worth sharing.
PARTNER SPOTLIGHT
We partnered with one of the most recognized sports leagues in the world, the National Football League, to design an interactive visual analytics tool that brought the story of occupational mobility in coaching and leadership roles to life — turning a complex annual study into a compelling, public-facing resource that broadened its reach and impact.
Why Playfair Data
There are many analytics firms. Here’s what makes us the right partner for sports, entertainment, and live experience organizations specifically.
01. TRUSTED ACROSS THE INDUSTRY
We’ve partnered with and enabled leading organizations across professional sports, live entertainment, theme parks, media, and hospitality. The solutions we’ve built don’t just solve today’s problems — many have become models for how the industry thinks about data.
02. VISUAL ANALYTICS BUILT FOR FAN-FACING DECISIONS
In sports and entertainment, decisions happen fast and the audience is always watching. Our visual analytics solutions are built for the pace of your environment — turning complex data into clear analytics solutions that keep your teams ahead of the moment, not behind it.
03. SEM IS IN OUR DNA
Playfair was founded by Ryan Sleeper, a 2009 MBA / MSBM graduate from UCF’s prestigious sport management program and UCF Business Hall of Fame Honorable Knight honoree. After learning from industry leaders, Ryan and Playfair Data went on to pioneer stadium mapping in visual analytics software and contribute to the title Sport Business Analytics.
04. THE BALANCE OF STRATEGY AND CRAFT
Our team brings together expertise in data science, design, and business strategy — a combination purpose-built for an industry where the experience matters as much as the analysis. We don’t just build dashboards. We build analytics solutions your teams will actually use.