Consulting

Data Visualization, Tableau Dashboard Development, Data Engineering, and Analytics

An Extension of Your Analytics Team

With a network of award-winning data experts on our team, our specialty is building world-class Tableau dashboards that cause action. We are available to serve as an extension of your analytics team for the entire end-to-end dashboard creation process, including strategic planning, data engineering, data visualization, and distribution. Most of these projects can be completed in 40 to 60 hours, but we can also partner on a retainer or full-time basis to provide ongoing analytics support.

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Helping People Turn Raw Data Into Valuable Insights With Visual Analytics.

Decision-Ready Dashboard Creation

We call our dashboards decision-ready because they enable end users to make informed decisions. Our worst nightmare is somebody looking at a dashboard and asking, "So what?" To create decision-ready dashboards, we follow a strategic framework with every project that includes discovery, data preparation, dashboard development, distribution, and documentation.

Data Engineering

Are you having trouble wrangling your data into a format that allows you to analyze it? Playfair Data has experts in tools such as SQL, Alteryx, and Tableau Prep who can help you build trust and governance within your data infrastructure.

Industry-Savvy Consultants

With representation in diverse educational and professional backgrounds, it’s likely one of our partner consultants speaks your industry language and understands your unique organizational needs. If you simply don't know where to start, or where to go next, we can lend our industry experience and vision for pushing the "data envelope" to provide your analytics practice a huge leap forward.

At Playfair Data, we always talk in terms of ‘Explanatory’, ‘Actionable’, and ‘Predictive’ analytics. We’ve observed that roughly 80% of companies are stuck in a spreadsheet mentality, not taking advantage of the benefits of data visualization and leaving a lot of return on the table.

At a minimum, we will always move our analytics partners to explanatory analytics – helping explain what is happening in their business to data and non-data people alike. Ideally, we target actionable and predictive analytics, helping diagnose why something happened in a business, prescribing recommendations, and predicting future outcomes.

We target Explanatory and Actionable analytics.

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To help illustrate, explore our live Tableau example below. Click an image to see the dashboard in action!

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Explanatory Analytics

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Actionable Analytics

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Custom Insights

Meet the Team of Experts

Ryan Sleeper

Founder & Principal

Kansas City

Ryan Sleeper

Ryan is Founder and Principal of Playfair Data. He is the author of three Tableau books, a three-time Tableau Zen Master, the 2013 Tableau Global Iron Viz Champion, and author of the 2015 Tableau Public Visualization of the Year. Ryan holds MBA and Master of Sport Business Management degrees from the University of Central Florida.

Ryan Sleeper

Founder & Principal

Kansas City

Ryan is Founder and Principal of Playfair Data. He is the author of three Tableau books, a three-time Tableau Zen Master, the 2013 Tableau Global Iron Viz Champion, and author of the 2015 Tableau Public Visualization of the Year. Ryan holds MBA and Master of Sport Business Management degrees from the University of Central Florida.

Amy Leonard

Sr. Director, Operations

Kansas City

Amy Leonard

Amy has more than a decade of client service, project management, and event planning experience. At Playfair Data, Amy serves as the first point of contact for prospective consulting partners, as well as manages the scheduling, logistics and communications associated with Playfair Data’s public and private training events.

Amy Leonard

Sr. Director, Operations

Kansas City

Amy has more than a decade of client service, project management, and event planning experience. At Playfair Data, Amy serves as the first point of contact for prospective consulting partners, as well as manages the scheduling, logistics and communications associated with Playfair Data’s public and private training events.

Ann Jackson

Partner Consultant

Phoenix

Ann Jackson

Founder and Chief Analytics Evangelist for Jackson Two, Ann specializes in presenting clear data stories and connecting analytical discoveries directly to business. She is a current Tableau Zen Master and leader of the Phoenix Tableau User Group. Ann holds a Bachelor degree in Mathematics and a Master of Business Administration in Healthcare Management.

Ann Jackson

Partner Consultant

Phoenix

Founder and Chief Analytics Evangelist for Jackson Two, Ann specializes in presenting clear data stories and connecting analytical discoveries directly to business. She is a current Tableau Zen Master and leader of the Phoenix Tableau User Group. Ann holds a Bachelor degree in Mathematics and a Master of Business Administration in Healthcare Management.

Ariana Cukier

Sr. Manager, Data Engineering

Orlando

Ariana Cukier

Ariana’s skills include data engineering, automation, and reporting, with a specialization in Alteryx and Tableau. She holds a Master in Healthcare Informatics and a Bachelor in Psychology, both from the University of Central Florida.

Ariana Cukier

Sr. Manager, Data Engineering

Orlando

Ariana’s skills include data engineering, automation, and reporting, with a specialization in Alteryx and Tableau. She holds a Master in Healthcare Informatics and a Bachelor in Psychology, both from the University of Central Florida.

Brittany Fong

Partner Consultant

Washington, D.C.

Brittany Fong

Founder of BFongData, Brittany specializes in data visualization design and interactive Tableau dashboard development. She is a Tableau Ambassador, leader of the Washington DC Tableau User Group, and Data + Women co-leader. Brittany holds a Bachelor degree in Economics from the University of Cincinnati.

Brittany Fong

Partner Consultant

Washington, D.C.

Founder of BFongData, Brittany specializes in data visualization design and interactive Tableau dashboard development. She is a Tableau Ambassador, leader of the Washington DC Tableau User Group, and Data + Women co-leader. Brittany holds a Bachelor degree in Economics from the University of Cincinnati.

Ethan Lang

Sr. Manager, Analytics Engineering

Kansas City

Ethan Lang

Ethan’s skills include data engineering, statistical analysis, and dashboard development. He holds a Bachelor’s degree in Business Analytics from the University of Kansas and is pursuing a Master’s degree in Applied Statistics and Analytics from KU Medical Center. When not creating world-class Tableau dashboards, Ethan can be found fishing, woodworking, or spending time with family.

Ethan Lang

Sr. Manager, Analytics Engineering

Kansas City

Ethan’s skills include data engineering, statistical analysis, and dashboard development. He holds a Bachelor’s degree in Business Analytics from the University of Kansas and is pursuing a Master’s degree in Applied Statistics and Analytics from KU Medical Center. When not creating world-class Tableau dashboards, Ethan can be found fishing, woodworking, or spending time with family.

Jason Penrod

Director, Information Design

Kansas City

Jason Penrod

Jason is Playfair Data’s resident renaissance man with skills in graphic design, user experience, qualitative research, video production, and analytics architecture. He backs up his wide range of talents with more than 20 years of branding experience, a Bachelor's of Photography from Northern Arizona University, and a Master’s of Liberal Studies from University of Missouri-Kansas City.

Jason Penrod

Director, Information Design

Kansas City

Jason is Playfair Data’s resident renaissance man with skills in graphic design, user experience, qualitative research, video production, and analytics architecture. He backs up his wide range of talents with more than 20 years of branding experience, a Bachelor's of Photography from Northern Arizona University, and a Master’s of Liberal Studies from University of Missouri-Kansas City.

Jess Purviance

Storyteller

Kansas City

Jess Purviance

Jess is an award winning animator, storyteller, and owner of Pilgrim Animation. His work simplifies the complex and creates clarity. He is on the JCCC Animation Advisory Board and volunteers at local schools as a guest speaker, t-shirt designer, and high-fiver.

Jess Purviance

Storyteller

Kansas City

Jess is an award winning animator, storyteller, and owner of Pilgrim Animation. His work simplifies the complex and creates clarity. He is on the JCCC Animation Advisory Board and volunteers at local schools as a guest speaker, t-shirt designer, and high-fiver.

Jim Donahue

Partner Consultant

Milwaukee

Jim Donahue

Founder of Rising Tides Analytics, Jim provides data and analytics consulting, helping capture, interpret, and leverage data using self-service technologies like Tableau, Alteryx and DataRobot. He has led analytics initiatives at some of the most forward-thinking financial institutions in the country. Jim holds a Bachelor degree in Computer Science from Marquette University.

Jim Donahue

Partner Consultant

Milwaukee

Founder of Rising Tides Analytics, Jim provides data and analytics consulting, helping capture, interpret, and leverage data using self-service technologies like Tableau, Alteryx and DataRobot. He has led analytics initiatives at some of the most forward-thinking financial institutions in the country. Jim holds a Bachelor degree in Computer Science from Marquette University.

Maggy Muellner

Visual Analytics Associate

Orlando

Maggy Muellner

Maggy brings a business background as well as skills in quantitative and qualitative research and data visualization. She holds a Bachelor’s degree in Business & Management from Management Center Innsbruck and is pursuing a Master’s degree in Business Computer Science at IUBH Internationale Hochschule. When not at work, you can find Maggy outdoors hiking or surfing in the Florida sun.

Maggy Muellner

Visual Analytics Associate

Orlando

Maggy brings a business background as well as skills in quantitative and qualitative research and data visualization. She holds a Bachelor’s degree in Business & Management from Management Center Innsbruck and is pursuing a Master’s degree in Business Computer Science at IUBH Internationale Hochschule. When not at work, you can find Maggy outdoors hiking or surfing in the Florida sun.

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