Consulting

Data Visualization, Tableau Dashboard Development, Data Engineering, and Analytics

An Extension of Your Analytics Team

With a team of award-winning data experts, our specialty is building world-class Tableau dashboards that cause action. We are available to serve as an extension of your analytics team for the entire end-to-end dashboard creation process, including strategic planning, data engineering, data visualization, and distribution. Most of these projects can be completed in 100 to 120 hours, but we can also partner on a retainer or full-time basis to provide ongoing analytics support.

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Helping People Turn Raw Data Into Valuable Insights With Visual Analytics.

Decision-Ready Dashboard Creation

We call our dashboards decision-ready because they enable end users to make informed decisions. Our worst nightmare is somebody looking at a dashboard and asking, "So what?" To create decision-ready dashboards, we follow a strategic framework with every project that includes discovery, data preparation, dashboard development, distribution, and documentation.

Data Engineering

Are you having trouble wrangling your data into a format that allows you to analyze it? Playfair Data has experts in tools such as SQL, Alteryx, and Tableau Prep who can help you build trust and governance within your data infrastructure.

Industry-Savvy Consultants

With representation in diverse educational and professional backgrounds, it’s likely one of our partner consultants speaks your industry language and understands your unique organizational needs. If you simply don't know where to start, or where to go next, we can lend our industry experience and vision for pushing the "data envelope" to provide your analytics practice a huge leap forward.

At Playfair Data, we always talk in terms of ‘Explanatory’, ‘Actionable’, and ‘Predictive’ analytics. We’ve observed that roughly 80% of companies are stuck in a spreadsheet mentality, not taking advantage of the benefits of data visualization and leaving a lot of return on the table.

At a minimum, we will always move our analytics partners to explanatory analytics – helping explain what is happening in their business to data and non-data people alike. Ideally, we target actionable and predictive analytics, helping diagnose why something happened in a business, prescribing recommendations, and predicting future outcomes.

We target Explanatory and Actionable analytics.

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To help illustrate, explore our live Tableau example below. Click an image to see the dashboard in action!

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Explanatory Analytics

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Actionable Analytics

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Custom Insights

Meet the Team of Experts

Ryan Sleeper

Founder & Principal

Kansas City and Orlando

Ryan Sleeper

Ryan is Founder and Principal of Playfair Data. He is the author of three Tableau books, a three-time Tableau Zen Master, the 2013 Tableau Global Iron Viz Champion, and author of the 2015 Tableau Public Visualization of the Year. Ryan holds MBA and Master of Sport Business Management degrees from the University of Central Florida.

Ryan Sleeper

Founder & Principal

Kansas City and Orlando

Ryan is Founder and Principal of Playfair Data. He is the author of three Tableau books, a three-time Tableau Zen Master, the 2013 Tableau Global Iron Viz Champion, and author of the 2015 Tableau Public Visualization of the Year. Ryan holds MBA and Master of Sport Business Management degrees from the University of Central Florida.

Amy Leonard

Sr. Director, Operations

Kansas City

Amy Leonard

Amy has more than a decade of client service, project management, and event planning experience. At Playfair Data, Amy serves as the first point of contact for prospective consulting partners and new team members, as well as manages the scheduling, logistics and communications associated with Playfair Data’s public and private training events.

Amy Leonard

Sr. Director, Operations

Kansas City

Amy has more than a decade of client service, project management, and event planning experience. At Playfair Data, Amy serves as the first point of contact for prospective consulting partners and new team members, as well as manages the scheduling, logistics and communications associated with Playfair Data’s public and private training events.

Alyssa Huff

Sr. Manager, Visual Analytics

Kansas City

Alyssa Huff

Alyssa brings a creative background and analytics skills together to create beautiful, informative visualizations. She holds an MBA from Kansas State University. Alyssa is a voracious reader and loves to draw, paint, and bake in her free time.

Alyssa Huff

Sr. Manager, Visual Analytics

Kansas City

Alyssa brings a creative background and analytics skills together to create beautiful, informative visualizations. She holds an MBA from Kansas State University. Alyssa is a voracious reader and loves to draw, paint, and bake in her free time.

Ariana Cukier

Sr. Manager, Data Engineering

Orlando

Ariana Cukier

Ariana’s skills include data engineering, automation, and reporting, with a specialization in Alteryx and Tableau. She holds a Master in Healthcare Informatics and a Bachelor in Psychology, both from the University of Central Florida.

Ariana Cukier

Sr. Manager, Data Engineering

Orlando

Ariana’s skills include data engineering, automation, and reporting, with a specialization in Alteryx and Tableau. She holds a Master in Healthcare Informatics and a Bachelor in Psychology, both from the University of Central Florida.

Dan Bunker

Marketing Coordinator

Kansas City

Dan Bunker

Dan holds a Bachelor's degree in Finance from Bendictine College and is pursuing a Masters in Data Analytics from Rockhurst University. He is responsible for coordinating Playfair Data's email campaigns, social media, and other marketing initiatives. During his free time, Dan enjoys discovering the best restaurants and happy hours in Kansas City.

Dan Bunker

Marketing Coordinator

Kansas City

Dan holds a Bachelor's degree in Finance from Bendictine College and is pursuing a Masters in Data Analytics from Rockhurst University. He is responsible for coordinating Playfair Data's email campaigns, social media, and other marketing initiatives. During his free time, Dan enjoys discovering the best restaurants and happy hours in Kansas City.

Ethan Lang

Sr. Manager, Analytics Engineering

Kansas City

Ethan Lang

Ethan’s skills include data engineering, statistical analysis, and dashboard development. He holds a Bachelor’s degree in Business Analytics from the University of Kansas and is pursuing a Master’s degree in Applied Statistics and Analytics from KU Medical Center. When not creating world-class Tableau dashboards, Ethan can be found fishing, woodworking, or spending time with family.

Ethan Lang

Sr. Manager, Analytics Engineering

Kansas City

Ethan’s skills include data engineering, statistical analysis, and dashboard development. He holds a Bachelor’s degree in Business Analytics from the University of Kansas and is pursuing a Master’s degree in Applied Statistics and Analytics from KU Medical Center. When not creating world-class Tableau dashboards, Ethan can be found fishing, woodworking, or spending time with family.

Felicia Styer

Sr. Manager, Visual Analytics

Kansas City

Felicia Styer

Felicia is a data visualization and Tableau expert. She holds a Bachelor of Science in Mathematics and Economics from Truman State University. Outside of hacking Tableau, Felicia enjoys board games, thrifting, and exploring new places.

Felicia Styer

Sr. Manager, Visual Analytics

Kansas City

Felicia is a data visualization and Tableau expert. She holds a Bachelor of Science in Mathematics and Economics from Truman State University. Outside of hacking Tableau, Felicia enjoys board games, thrifting, and exploring new places.

Jason Penrod

Director, Information Design

Kansas City

Jason Penrod

Jason is Playfair Data’s resident renaissance man with skills in graphic design, user experience, qualitative research, video production, and analytics architecture. He backs up his wide range of talents with more than 20 years of branding experience, a Bachelor's of Photography from Northern Arizona University, and a Master’s of Liberal Studies from University of Missouri-Kansas City.

Jason Penrod

Director, Information Design

Kansas City

Jason is Playfair Data’s resident renaissance man with skills in graphic design, user experience, qualitative research, video production, and analytics architecture. He backs up his wide range of talents with more than 20 years of branding experience, a Bachelor's of Photography from Northern Arizona University, and a Master’s of Liberal Studies from University of Missouri-Kansas City.

Maddie Dierkes

Visual Analytics Associate

Kansas City

Maddie Dierkes

Maddie has a background in pricing analytics with strong interests in data visualization and machine learning. She holds a Bachelors in Economics and Applied Mathematics as well as a Masters in Data Analytics from Rockhurst University. She has also both played and coached soccer during her time at Rockhurst and still enjoys playing in her spare time.

Maddie Dierkes

Visual Analytics Associate

Kansas City

Maddie has a background in pricing analytics with strong interests in data visualization and machine learning. She holds a Bachelors in Economics and Applied Mathematics as well as a Masters in Data Analytics from Rockhurst University. She has also both played and coached soccer during her time at Rockhurst and still enjoys playing in her spare time.

Maggy Muellner

Visual Analytics Associate

Orlando

Maggy Muellner

Maggy brings a business background as well as skills in quantitative and qualitative research and data visualization. She holds a Bachelor’s degree in Business & Management from Management Center Innsbruck and is pursuing a Master’s degree in Business Computer Science at IUBH Internationale Hochschule. When not at work, you can find Maggy outdoors hiking or surfing in the Florida sun.

Maggy Muellner

Visual Analytics Associate

Orlando

Maggy brings a business background as well as skills in quantitative and qualitative research and data visualization. She holds a Bachelor’s degree in Business & Management from Management Center Innsbruck and is pursuing a Master’s degree in Business Computer Science at IUBH Internationale Hochschule. When not at work, you can find Maggy outdoors hiking or surfing in the Florida sun.
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Matt Snively

Manager, Analytics Engineering

Kansas City

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Matt Snively

Matt specializes in bringing storytelling and data together to reveal straightforward solutions to complex problems. He holds a Bachelor's degree in Journalism and a Master's degree in Data Science & Analytics from the University of Missouri. He enjoys skiing, biking, and baking desserts with too many ingredients.
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Matt Snively

Manager, Analytics Engineering

Kansas City

Matt specializes in bringing storytelling and data together to reveal straightforward solutions to complex problems. He holds a Bachelor's degree in Journalism and a Master's degree in Data Science & Analytics from the University of Missouri. He enjoys skiing, biking, and baking desserts with too many ingredients.
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Rafael Simancas

Visual Analytics Architect

Orlando

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Rafael Simancas

Rafael holds a Bachelor of Science in User Experience Design with a minor in Information Technology from DePaul University. With a passion for technology and product design, Rafael likes projects that have a positive influence on the community. An avid learner, he enjoys exploring the outdoors, volunteering, new food experiences, and soaking in the sun.
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Rafael Simancas

Visual Analytics Architect

Orlando

Rafael holds a Bachelor of Science in User Experience Design with a minor in Information Technology from DePaul University. With a passion for technology and product design, Rafael likes projects that have a positive influence on the community. An avid learner, he enjoys exploring the outdoors, volunteering, new food experiences, and soaking in the sun.

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